Der gr\u00f6\u00dfte Datensammler ist Google bzw. die Google Ireland Limited mit Sitz in Dublin, Irland. Die Auswertung digitaler Fu\u00dfabdr\u00fccke ist die Grundlage des Google Gesch\u00e4ftsmodels und soll die Adressierung personalisierter Werbung optimieren. Wie gut das Gesch\u00e4ftsmodel funktioniert, sieht man im Gesch\u00e4ftsergebnis der Google Mutter Alphabet Inc. (NASDAQ: GOOG, GOOGL) und den \u00f6ffentlichen Quartalsberichten via https:\/\/abc.xyz\/investor\/<\/a>.<\/p>\n\n\n\n Wie gl\u00e4sern wir bei unseren digitalen Ausfl\u00fcgen werden und welche Informationen dabei gesammelt werden, zeigt uns Google auch:<\/p>\n\n\n\n Der erste Schritt zu einer Datensparsamkeitsstrategie ist der automatisierte Export der Google-Datenspurensammlung. Google erledigt den Export auch. Sie k\u00f6nnen auch steuern, wie der Export \u00fcbermittelt wird.<\/p>\n\n\n\n Tipp: Laden Sie Ihre Exporte nicht auf \u00f6ffentliche Computer herunter und w\u00e4hlen Sie keine Speicherorte aus, \u00fcber die Fremde darauf zugreifen k\u00f6nnen.<\/em><\/p>\n\n\n\n Wann starten Sie mit ihrer Datensparsamkeits-Strategie?<\/p>\n","protected":false},"excerpt":{"rendered":" Nur wer wei\u00df, welche Spuren im Netz erzeugt werden und wo die Spuren gespeichert sind, kann seine Strategie zur Datensparsamkeit entwickeln. Der gr\u00f6\u00dfte Datensammler ist Google bzw. die Google Ireland Limited mit Sitz in Dublin, Irland. Die Auswertung digitaler Fu\u00dfabdr\u00fccke ist die Grundlage des Google Gesch\u00e4ftsmodels und soll die Adressierung personalisierter Werbung optimieren. Wie gut […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,1290],"tags":[861,859,860,207],"class_list":["post-1558","post","type-post","status-publish","format-standard","hentry","category-datenschutz-datensicherheit","category-oss","tag-datenexport","tag-datensparsamkeit","tag-datenspuren","tag-google"],"_links":{"self":[{"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":6,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":4021,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/posts\/1558\/revisions\/4021"}],"wp:attachment":[{"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loeben.net\/blog\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n